October 3, 2014
RAY (Raha-automaattiyhdistys), the national gaming operator of Finland has launched a site of live casino powered by the famous gaming software developer Playtech on August 2014.
The new studio will be situated in Espoo ̶ Finland’s second biggest city ̶ and the house of Blackjack and Roulette tables.
This live casino will represent a “new presenter conception” that includes dealers in informal clothes located in a modern, ordinary lobby surrounding with up-to-date design of the interiors. Playtech provides RAY with online casino, poker and mobile products from 2010, after the provider has won a tender for the supply of software for a period of four years. Running a gambling site followed the changes in legislation of the Government of Finland, which had authorized the activity of online gambling operators.
RAY, which has the exclusive right to control all licensed gaming operators in Finland earned almost € 50 million last year. In the first half of 2013 the gambling operators have received 6% of the profits from e-commerce.
Executive Director of Playtech, Shay Segev said: “After the recent launch of Playtech mobile casinos, RAY will have another platform to generate revenue and attract new players on the Finnish market in the coming years. RAY is a strategic partner of Playtech, demonstrating its strong position in the regulated markets. We are really satisfied with our long-term relations and enjoy working together, as the company Playtech has brought a new innovative approach to the world of gambling and live casinos in particular.”
The company Playtech is a world famous developer of gaming software and products for the online and on-land gambling institutions. It also provides numerous ancillary services, for example, CRM services, marketing and hosting.
Playtech was founded in 1999 and it is listed on the London Stock Exchange. It has more than 3,400 employees that work in twelve countries around the world. The most popular products offered but this company is casino, poker, bingo, live, sports betting, social and mobile gaming, ordinary and fixed odds games.
After the launch of this live casino, the company Playtech has recorded 16% of the growth in the annual revenue for the first three months, which together with the casino products provides € 87.5 million of profit.
Playtech provides a real variety of live casino activities to satisfy various cultural demands and needs. It even opens live casinos within on-land casinos to guarantee local regulations. The taste of the local audience is taken into account including the creation of special gaming environment, the innovative appearance of casino products and the dealers.
Timo Kiiskinen, Senior VP Business Operations at RAY, comments: “The new products are gripping. They represent the best class of gaming: advanced, flexible and comprehensive, which guarantees a friendlier and newer approach to live dealers. The studio in Espoo is just superb. Playtech provides our customers with the best technology in the field of gambling. The new presenters are really welcome by our customers and are highly appreciated by them.”
Shay Segev, COO, Playtech, said: “We are looking forward to working with the company Playtech on this project and a lot of new ones.”