CAP’s review as to the influence of gaming ads

January 5, 2015

A review offered by the UK Committee of Advertising Practice (CAP) connected with the impact of various gambling facilities on youth and other gamblers.

This was the kind of the answer to the Department of Culture, Media and Sports for UK, studying the effects of gambling industry on the customers, its promotional and marketing methods.

The results prove the limited influence of the viewers on the gambling ads. CAP tries to keep to the present regulations and contents as to the plot of the adverts to protect the audience of the UK. Numerous multi-agencies processes were analyzed by the CAP in connection with promotion online gaming (like playing Immortal Romance slot online) and the sources it uses.

The report by the CAP was a respond to the issued independent review from ASA, which claimed that their anxiety was due to the general concerns as to the gambling adverts. CAP continues to follow the direction of the responsible adverts and assured the publicity in its awareness of the problem and the legislature of the country.

The review pointed out:

• The necessity of experts’ work to analyze the possible risks of gambling ads and to avoid them.
• The study the regulations and expand the base.
• To create the rules for advertising.